“Political campaigns aren’t much different than traditional marketing campaigns, with a few exceptions,” said Gibbons. Whether you’re selling a product, an idea, or a candidate, you’re ultimately trying to convince the public to embrace something.”
President, i3 Strategies.
“We always invest in getting a few of the opponents’ supporters to fan our page,” s, a digital consulting firm that works on political campaigns.”
“Why not 100% supporters? Because by leaving just a few haters on the page (and thus ensuring massive back-and-forths in the comments threads) we ensure higher marks from Facebook’s Edge Rank algorithm.”
Managing Partner of Chong+ Koster